Bellamy is not saying he wants a deal, or free merchandise, advertising dollars, rebates, fridges and so on, he just wants to have a good working relationship with the brewery, such that he receives the beer when he asks for it, the quantity he ordered, in good condition, and it’s a brand he likes and wants to support.
It’s clear why the brands gives so much attention to the on-premise because excise is 40% less in 50L kegs, the packaging is more cost effective, and overall its more profitable than bottled beer.
Bellamy continues “I don’t like to do business like the on-premise and take what you get, I keep full control of what I sell, if I like them and I like their beers I’ll put it on”.
Geoff Huens says “have an awesome (real) story behind the brand and each beer. Death Between The Tanks is a result of Kylie (The Little Brewing Co., NSW) telling Warwick (Kylie’s Head Brewer husband) she will likely end up finding him dead between the tanks if he continues to work so hard!
We get deliveries every fortnight, which is usually a rep to keep freight down.Adam Bellamy says one way to damage the relationship is for brand reps to convey more attention to the on-premise rather than bottleshops, stating “brands need to show bottleshops similar respect and attention as they do for pubs and the on-premise.Bellamy continues “even breweries I like dealing with, I don’t get a deal, but the sales rep says he has to do deals with pubs to get their beers on tap – so it’s like the bottleshops are subsidising pubs”.Mead says “Stone & Wood is far from outstanding, but it can’t keep up with demand”.Adam Bellamy says “plenty of breweries make sub-standard beer, promotions like buy 10 get 2, all helps, but it’s when they don’t have good products, it’s not a good look.